What Makes a Good High- Ticket Product or Service?

Of course, cars are also something people are used to paying a lot of money for. And so are holidays. And so is real estate. So why is that?

You also need to think of how marketable your product is and how many people it will appeal to. For instance, if you’re selling a workshop this will appeal to people who are less technically minded because they won’t need to use a computer. That said though, someone who is very shy (perhaps the kind of person who doesn’t like large crowds) might not want to attend.

When choosing what to sell, the objective is to find something that offers a lot of value and that seems like a very good deal but that at the same time helps you to save a lot of money and helps to make your life easier. 

The aim is to create a product with a very low production cost. In business, this is referred to as ‘Cost of Goods Sold’. Ideally, you also want something that you can produce once and then sell on scale to lots of people. 

An online course is a perfect example of this. Online courses don’t require any materials to create. There is no up-front investment and you can create your course completely for free. Thus, when you charge for said course, you will be getting 100% profit. At the same time, online courses don’t require any delivery or packaging. And you only must build them once – you can then sell them as many times as you like. 

Seminars and workshops are good too because they only take one day, and you can serve multiple buyers at once. You only present one seminar but you can have 30 people there paying you $2,000 each. There is a small overhead (the cost of renting the room if you’re doing it live) but that’s it. 

If you have more ideas like this, don’t hesitate to share them in the comments.

ABOUT THE AUTHOR

R. Mindy, Inc., a business consulting firm specializing in engaging and acquiring new customers for clients through digital and attention marketing..low on Tw