CHALLENGE YOUR OWN ASSUMPTIONS

 

Negative self-talk and making assumptions about what people will do or buy can be the downfall of any business owner. How many times have you had an idea for a signature product but never followed through with it, only to see a similar product launch a few months later? How often do business owners think inside the box, not acknowledging changes in their market or buying pattern changes, only to be outsmarted with a competitor’s latest innovation?

How many times have you talked yourself out of creating a product or class, simply because you think everybody already knows this information? On a smaller scale, how many webinars have you canceled because you couldn’t think of how to put an original spin on your chosen topic? Could it be that you’re over-thinking these things?

Competition is healthy.

It means there’s a need for your service or product, and there’s an audience who is willing to pay for that service or product. Have you ever looked at the number of cosmetic stores in the mall? Inside those stores, there are hundreds of products from multiple manufacturers, all promising to do the same thing. There are slight differences between these brands, whether it’s the ingredients, the durability, the company’s image, or the way they advertise to their market, but they basically sell the same type of products.

Think of your niche and your target market.

Remember, competition is OK! Are your competitors local? What do they offer? What market(s) do they serve? What can you offer that they don’t? What makes you different? How does your experience differ from theirs? Do they have better name recognition than you? What is your niche and what does your target market need from you? What problems does your market have? How can you connect with your target market? What makes you like them?

Your clients will seek YOU out for your personality.

 They will learn to know, like, and trust you, but you need to learn how to speak to them authentically so they will turn toward you instead of a competitor.

If you have more ideas like this, don’t hesitate to share them in the comments.

ABOUT THE AUTHOR

R. Mindy, Inc., a business consulting firm specializing in engaging and acquiring new customers for clients through digital and attention marketing.low on Tw